Freedom to be alcohol-free,

without explaining

Interested in living a healthier, happier, more productive life with less or no alcohol?
You're in the right place.

Australia’s alcohol-free lifestyle hub for info, fun & inspiration.

We focus on the upside of alcohol-free (AF) living in 5 ways.

inspire alcohol free


By celebrating being Alcohol-free


Old attitudes and perceptions

inform alcohol free


With accessible, quality information

Normalise alcohol free


No shame,
no stigma

advocate alcohol free


For more
AF choice

Tapped In is for


Explore the guide for books, courses, apps, events and more


Discover how your organisation can be an AF leader


Raise the profile and exposure of your AF brand

Founder's Story

Sarah Connelly Tapped In Founder

Hello, I'm Sarah,

I share and help others find joy and freedom in an alcohol-free life-style.

I'm a wife, mum of two boys, have a mad dog and a cat who thinks he's a dog. I am also a business owner, coach, corporate speaker and consultant.

Alcohol and I were in a bad relationship for years. Even though the lows outweighed the highs, I kept going back, again and again. I stopped for weeks, even months, but I always returned to my old patterns, and it drove me nuts!

Because I knew it was the ONE THING holding me back in life.

I’m not good at math but I finally created my own indisputable equation; Me + Alcohol = BAD MIX

But I was surrounded by drinkers, booze was a big part of my life, I still wanted to have fun and I couldn’t imagine life without it.

I didn't know what to do or where to turn.

In 2019 I decided enough was enough. I quit booze and fell in love with being alcohol-free.

I created Tapped In to present that possibility to others.


Penny Owens

“Sarah has worked tirelessly to normalise the alcohol-free movement, and create a wider community for like-minded individuals. It is exciting to be a part of this journey with her.”

Penny Owens, Marketing Manager and Communications Manager

Edenvale Wines

Amanda Thomson

“As the leading global alcohol-free sparkling wine brand in the fast-emerging space we love to align with people who share our mission.

Sarah has been driving the AF movement forward in Australia since 2019 and we see her as a key inspirational partner in helping grow Noughty in her wonderful country and beyond!”

Amanda Thomson

Founder & CEO Thomson & Scott

Andy Quin Co-Founder

“Sarah is a wonderful advocate for the emerging alcohol free space and in her passionate & professional manner is helping to drive consumer and trade awareness and progression. We have been fortunate to work with Sarah on a number of occasions and find her knowledgeable and respectful in her drive for change.”

Andy Quin Co-Founder

Etch Sparkling

Christina Daley

“Sarah is a wonderfully passionate and active AF advocate. Her advocacy and work on driving change is absolutely what Australia needs right now – from the petition, to events and her social media presence. Sarah’s reach across social media and in person events means she brings together great consumer insights and perspectives.”

Christina Daley CEO, Co-Founder and head of R&D

Altina Drinks


“I came to Sarah when I was ready to make fundamental changes to my life. I was stuck in a rut and had become too dependent upon alcohol. Sarah has the experience, the knowledge and the tools to help, I couldn’t have done it without her. Today I feel so much more energised, more in control and more fulfilled.”

Carolyn, Retired Senior Executive

British Telecom UK

Sinead Hourigan

 “Sarah joined us at a wrap-up event where the team got to test a selection of alcohol-free drinks. They were very surprised at the quality and appreciative of the business considering their needs. Sarah gave an excellent presentation, sharing some of her own story and assisting the team in understanding that choosing AF is absolutely normal in our society and something that should be supported in any environment.”

Sinead Hourigan, Managing Director, Robert Walters QLD


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