Hello, I'm Sarah,
I help people find joy and freedom in an alcohol-free life-style.
I am a certified Master Grey Area Drinking and Mindset coach, Yoga teacher and mindfulness instructor. In the last 14 years I have built a business, raised 2 young boys, lost both my parents and navigated life in Australia as a proud and happy non-drinker since October 2019.
For many years I functioned as a 'successful' business owner, parent and wife. I didn't identify as an "alcoholic" but I knew my drinking habit was getting out of control and it had started getting in the way of me living in a way I was proud of. I didn't like how much I was drinking and when I started to hide it from friends and family I knew I needed to take action and get back in control.
In 2019 I quit drinking after an interesting and life-changing experience in a two-week rehab program. This experience inspired me to re-train and to seek alternative support options for people like me. People not ‘bad enough’ for rehab or cut out for AA.
Grey Area Drinking Coaching
Discover how your organisation can be an AF leader
Raise the profile and exposure of your AF brand
I was coached by Sarah for 3 months and came away with so much more knowledge and confidence than I can relate. Sarah coaches with a very positive, fun and science based method that encompasses our life as a whole. She is very passionate about being alcohol free and that enthusiasm rubs off. I can’t thank Sarah enough for what I’ve learnt off her and would recommend her coaching to anyone.
Shane 31 yr old tradie – VIC
Sarah is an amazing listener that observes every detail focusing on what is important to you as an individual.
Working with her has provided me with many ideas and thought provoking moments that have allowed me to stop, reassess and make changes to my personal life .
Sarah has a vast range of knowledge and skills that can be applied to many different individuals. I would highly recommend her to anyone that is seeking balance, life purpose, drive and to reignite passion and zest for life.
Joanna Boyd, Business Owner, QLD
I came to Sarah when I was ready to make fundamental changes to my life. I was stuck in a rut and had become too dependent upon alcohol. I knew I wanted to make changes but wasn’t sure how to go about it. With Sarah’s support and encouragement I felt ready to make changes and I actually felt excited to be taking the plunge! I found every session uplifting, reassuring and invigorating. Sarah has the experience, the knowledge and the tools to help, I couldn’t have done it without her. Today I feel so much more energised, more in control and more fulfilled.
Carolyn, Retired Senior Executive, BT, UK
Working with Sarah has been the most joyful and inspiring experience. She has an innate and highly intuitive way of honing in on the root of a problem or challenge, and does so with the utmost empathy, compassion and kindness. We have not only worked through some obstacles that I had thought unworkable, but the progress has been both enlightening and inspiring. I would recommend Sarah to anyone looking for an extremely qualified and effective coach.
Maddy Mursa,
Founder of Sister Sister Coaching
“Sarah has worked tirelessly to normalise the alcohol-free movement, and create a wider community for like-minded individuals. It is exciting to be a part of this journey with her.”
Edenvale Wines
“As the leading global alcohol-free sparkling wine brand in the fast-emerging space we love to align with people who share our mission.
Sarah has been driving the AF movement forward in Australia since 2019 and we see her as a key inspirational partner in helping grow Noughty in her wonderful country and beyond!”
Founder & CEO Thomson & Scott
“Sarah is a wonderful advocate for the emerging alcohol free space and in her passionate & professional manner is helping to drive consumer and trade awareness and progression. We have been fortunate to work with Sarah on a number of occasions and find her knowledgeable and respectful in her drive for change.”
Etch Sparkling
“Sarah is a wonderfully passionate and active AF advocate. Her advocacy and work on driving change is absolutely what Australia needs right now – from the petition, to events and her social media presence. Sarah’s reach across social media and in person events means she brings together great consumer insights and perspectives.”
Altina Drinks
“I came to Sarah when I was ready to make fundamental changes to my life. I was stuck in a rut and had become too dependent upon alcohol. Sarah has the experience, the knowledge and the tools to help, I couldn’t have done it without her. Today I feel so much more energised, more in control and more fulfilled.”
British Telecom UK
“Sarah joined us at a wrap-up event where the team got to test a selection of alcohol-free drinks. They were very surprised at the quality and appreciative of the business considering their needs. Sarah gave an excellent presentation, sharing some of her own story and assisting the team in understanding that choosing AF is absolutely normal in our society and something that should be supported in any environment.”
QLD
By celebrating being Alcohol-free
Old attitudes and perceptions
With accessible, quality information
No shame,
no stigma
For more
AF choice