By celebrating being Alcohol-free
Old attitudes and perceptions
With accessible, quality information
Explore the guide for books, courses, apps, events and more
Discover how your organisation can be an AF leader
Raise the profile and exposure of your AF brand
Hello, I'm Sarah,
I share and help others find joy and freedom in an alcohol-free life-style.
I'm a wife, mum of two boys, have a mad dog and a cat who thinks he's a dog. I am also a business owner, coach, corporate speaker and consultant.
Alcohol and I were in a bad relationship for years. Even though the lows outweighed the highs, I kept going back, again and again. I stopped for weeks, even months, but I always returned to my old patterns, and it drove me nuts!
Because I knew it was the ONE THING holding me back in life.
I’m not good at math but I finally created my own indisputable equation; Me + Alcohol = BAD MIX
But I was surrounded by drinkers, booze was a big part of my life, I still wanted to have fun and I couldn’t imagine life without it.
I didn't know what to do or where to turn.
In 2019 I decided enough was enough. I quit booze and fell in love with being alcohol-free.
I created Tapped In to present that possibility to others.
“Sarah has worked tirelessly to normalise the alcohol-free movement, and create a wider community for like-minded individuals. It is exciting to be a part of this journey with her.”
“As the leading global alcohol-free sparkling wine brand in the fast-emerging space we love to align with people who share our mission.
Sarah has been driving the AF movement forward in Australia since 2019 and we see her as a key inspirational partner in helping grow Noughty in her wonderful country and beyond!”
Founder & CEO Thomson & Scott
“Sarah is a wonderful advocate for the emerging alcohol free space and in her passionate & professional manner is helping to drive consumer and trade awareness and progression. We have been fortunate to work with Sarah on a number of occasions and find her knowledgeable and respectful in her drive for change.”
“Sarah is a wonderfully passionate and active AF advocate. Her advocacy and work on driving change is absolutely what Australia needs right now – from the petition, to events and her social media presence. Sarah’s reach across social media and in person events means she brings together great consumer insights and perspectives.”
“I came to Sarah when I was ready to make fundamental changes to my life. I was stuck in a rut and had become too dependent upon alcohol. Sarah has the experience, the knowledge and the tools to help, I couldn’t have done it without her. Today I feel so much more energised, more in control and more fulfilled.”
British Telecom UK
“Sarah joined us at a wrap-up event where the team got to test a selection of alcohol-free drinks. They were very surprised at the quality and appreciative of the business considering their needs. Sarah gave an excellent presentation, sharing some of her own story and assisting the team in understanding that choosing AF is absolutely normal in our society and something that should be supported in any environment.”