In October 2019 there was one online store that sold alcohol-free only drinks in Australia. Now, in 2021, there are at least five, with new ones popping up almost weekly.
The number of new products entering the low and no alcohol space is growing at a pace, from established brands creating 0% ABV versions of existing products to small producers creating innovative alternatives to established and brand new categories.
Keeping up with it all and finding the best way to gain awareness and traction for your brand is tough. That's where we come in.
Sarah is one of the first influencers in the AF space in Australia with a wide spectrum of knowledge on non alcoholic drinks. She is constantly on the lookout for the latest non alcoholic beverage to hit the market, allowing her to be on top of the latest and greatest in the world. She has also had a great impact on the on premise market, introducing bars and restaurants to a wide range of options to broaden their AF offering. She is highly respected and admired within our growing community of alcohol free grown up drinks.
Sherif Goubran – Director/Co-Founder
“As the leading global alcohol-free sparkling wine brand in the fast-emerging space we love to align with people who share our mission.
Sarah has been driving the AF movement forward in Australia since 2019 and we see her as a key inspirational partner in helping grow Noughty in her wonderful country and beyond!”
Founder & CEO Thomson & Scott
“Sarah has worked tirelessly to normalise the alcohol-free movement, and create a wider community for like-minded individuals. It is exciting to be a part of this journey with her.”
Sarah is a wonderful advocate for the emerging alcohol free space and in her passionate & professional manner is helping to drive consumer and trade awareness and progression. We have been fortunate to work with Sarah on a number of occasions and find her knowledgeable and respectful in her drive for change. – Andy Quin Co-Founder