We’re here to celebrate and support your choices.
To challenge drinking norms
We're here to make not drinking more
fun and exciting
Why aren't you drinking?
Isn't the better question
Why are you?
About you…
Making the AF choice makes you unique in the best way. It means you’ll be more present to life, have clarity and motivation to live life to the full.
- You'll look, feel and think better.
- You’ll be a better parent, employee, leader, friend, partner, person!
It won’t be easy at first but with the right mindset, information and support you may find it easier than you think.
Go your own way
Choosing AF in current society can be challenging. Questions, limited choices, feeling on the outside. Our mission is to give you confidence to go your own way by providing tools, support, info and inspiration
No Judgement
We’re just happy you’re here wherever you're at.
Know what's on offer
There are so many great resources and positive AF communities popping up at a pace! We are shining a light on them so you can choose the ones that you like best.
Inspirational to others
We also believe you care about making a difference in your own way. By being here and taking steps, that’s just what you’re doing for yourself and for all those around you. Lead don't follow.
Is the alcohol-free path for you?
And where to start.
- Subscribe below and get the free 'Where to start' guide
We focus on the upside of alcohol-free (AF) living in 5 ways.
Inspire
By celebrating being Alcohol-free
Challenge
Old attitudes and perceptions
Inform
With accessible, quality information
Normalise
No shame,
no stigma
Advocate
For more
AF choice
